Wednesday, 2 October 2013 8:51 AM
Thomas Cook Group has announced plans to unify its brands under one common symbol, the ‘Sunny Heart’, as part of their overall transformation.
The ‘Sunny Heart’ will replace the current ‘Globe’ on the Group’s websites, international stores, the airline fleet and throughout its headquarters and overseas offices.
The Group’s many brands including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK will all carry the ‘Sunny Heart’.
The intention isn’t to rebrand all with the Sunny Heart, but they form part of the Group architecture and will, in most cases, carry the Heart as some part of their logo.
“It’s a major milestone in our high tech, high touch transformation,” said Harriet Green, Group CEO of Thomas Cook Group plc.
“This isn’t just a rollout of a new logo, it’s about a promise. What we’re announcing today is a renewed promise to our customers, our people and suppliers. A promise that we’re putting them at the heart of our transformation it’s the essence of who we are. The unification of our brands under the Sunny Heart is three fold; it will make it easier for our customers to understand the full strength and end-to-end value of the entire Thomas Cook Group coupled with our full innovative offering of our services and products; it will show more clearly what differentiates us and how we provide a total experience along every touch point – from research, to booking, to anticipation, to the holiday itself; and importantly, it will clarify our customer promise– a complete range of inspirational experiences for our customers,” she added.
“We are building a simplified and strengthened portfolio that incorporates the ‘Sunny Heart’ essence into our brands, this is more than a design refresh, it is leveraging the combined strength of our Group to maximise our presence in the mind of customers,” said Michael Healy, CFO of Thomas Cook Group, plc.
Thomas Cook Group plc is one of the world's leading leisure travel groups with sales of £9.5 billion and 23 million customers in the year ended September 30th 2012.
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