Monday, 5 August 2013 2:14 PM
Are you a fervent tweeter? Like to connect with fellow travellers online?
If so, Meliá Hotels International’s new hotel launch The Sol Wave House on the beach of Palmanova in Mallorca may be right up your alley.
The social media inspired hotel is reportedly the world’s first ‘Twitter experience hotel’, offering a completely interactive experience for travellers living in the fast paced digital world.
The new hotel experience – which is targeted at the social media generation – “guarantees fun, new friendships and excitement”.
So what should you expect? The main engine of the whole experience is a virtual Twitter community called #SocialWave, only available from the hotel’s WiFi, which guests can access from their mobiles or other electronic devices.
Two Twitter Concierges are devoted exclusively to meet guest requests via Twitter and generate conversation in this virtual community.
Guests can share photos, get to know each other and chat with each other. Every corner of the hotel is designed to engage travellers and inspire conversation.
Centred around the beach, music and surfing, Sol Wave House’s two pools with artificial waves to practice flowboarding, a hybrid of surf & snowboard unique in Europe, aim to attract a young and social ‘surfer’ crowd.
In addition, the 184 room hotel has created the new #TwitterPartySuites. With space to accommodate up to four people, guests and their friends can enjoy treats like champagne on arrival, 20 per cent discount on all bars and restaurants in Wave House, VIP hammocks and customisable mini bar, plus a free drink at the #TwitterPoolParty, held weekly at the hotel.
The first ‘Twitter Concierge’ at Sol Wave House explains: "Our main client profile, young and social, is always looking for new experiences and emotions shared with a growing virtual community; With #SocialWave we wanted to meet this aspiration, which binds to the quality and striking design of our product and the outstanding beauty of the environment.”
The hotel’s General Manager, Gonzalo Echevarría added: "The hotel takes a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies."
Meliá Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is Spain’s leading hotel chain, with 350 hotels and 90,000 rooms in 39 countries under its brands: Gran Meliá, Meliá, ME, Innside, Tryp by Wyndham, Sol and Paradisus.
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