Thursday, 3 January 2013 10:25 AM
VisitEngland, the national tourist board, and the holiday rental agency cottages4youn have today announced a partnership to promote self-catering holidays in England in 2013.
To capitalise on this feel-good factor and to continue the momentum of 2012, the national tourist board and cottages4you will launch a £1million multimedia marketing campaign aimed at inspiring British holidaymakers to take a cottage break in England this year.
Launching at the beginning of the New Year, the campaign will run throughout January and March.
The television advertisement is aimed at families, and will particularly focus on cottages located in the countryside and on the coast. This will be supported with cinema, newspaper advertising, online advertising and direct marketing.
Tim Holt, VisitEngland’s Head of Marketing said: “The self-catering sector is incredibly important to domestic tourism – 5.6 million overnight domestic holidays were taken in a rented property last year generating £1.8 billion in tourism spend.
“This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world!”
Nick Rudge, Vice President Sales and Marketing at The Hoseasons Group said: “We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies. No other holiday gives you the freedom and flexibility of a cottage holiday. Our broad range of holiday homes, situated in some of the best locations in the country, offers the perfect base for people to explore and enjoy all this great nation has to offer.”
VisitEngland research shows that 60 per cent of British people feel more proud to be British and 20 per cent plan to take more breaks in England as a result of the successful events of 2012, including the London 2012 Olympic and Paralympic Games.
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