Friday, 4 May 2012 9:31 AM
If 2011 was the year of the stay-cation, then 2012 is going to be the year of the car-cation, according to Stena Line – who have just appointed funny man Dom Joly as the face of their new Car-cation campaign.
The Car-cation trend centres on using the family car to improve your holiday. The ferry company believe that not only does travelling with your car give you more freedom, it also allows you to pack more and save money by avoiding expensive overseas rentals.
Dom said: "I love travelling and I love my car… put the two together and it doesn't get any better. It's called a Car-cation. The Stena Line ships are fantastic; first class service and stylish lounges with as much leg room as you want.
"There are cabins to relax in and even a spa. Best of all, when I'm away I can still keep in touch with free WiFi and I can even use my phone."
Stena Line’s Head of Marketing Orla Noonan believes the Car-cation campaign will resonate with the public who are increasingly looking to reduce stress levels, especially around holidays.
Noonan said: "Taking your own car on holiday gives you the freedom to pack more in and go where you want, when you want."
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