British Airways launches 'Picture Your Holiday' tool

Thursday, 15 August 2013 9:45 AM

A picture tells a thousand words...

A picture tells a thousand words...

They say a picture tells a thousand words and it’s a well known fact that photographs can inspire us to travel to a certain destination.

British Airways evidently shares this view too, as they have just launched the innovative Picture Your Holiday digital platform to help travellers choose where they would like to travel to next.

A visual mood board, with a multitude of images, from idyllic beaches to cityscapes, vineyards to seafood, holidaymakers can ‘drag and drop’ their favourite photographs into a frame, and then click the ‘show holidays’ button. A range of holidays, destinations and experiences will then appear, corresponding to the type of images selected.

To launch the platform British Airways Holidays also initiated an online and out-of-home campaign which included interactive touch-screen LCDs at Westfield London.

The interactive campaign was produced and built by Grand Visual in association with Kinetic Fuel, and was designed to get people hands on with the new tool.

Claire Bentley, Managing Director of British Airways Holidays, said: "Booking a holiday can be an absolute minefield for people who don’t have hours and hours of spare time.

"Experience tells us that people often struggle to book their perfect holiday because they want lots of elements of different locations, all rolled up into one package...which is why we’ve launched a picture my holiday tool using picture selection to provide holiday inspiration in a quick and fun way."

Matt Armstrong, Head of Marketing and Distribution for BA Holidays added: “We believe that by putting the fun and emotion back into searching for holidays we can surprise people by suggesting destinations they may not have considered. By using generic destination images alongside lifestyle images we can showcase the wide-ranging appeal of the destinations we support. This is a different approach from other tour operators and we hope it will make our holidays stand out in a very competitive market.”

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