Festival fans fuel 1500% rise in Europe hotel bookings

Monday, 8 April 2013 8:41 AM

Festival-goers are booking up European hotels this summer

Festival-goers are booking up European hotels this summer

LateRooms.com has revealed that hotels close to Europe’s biggest music festivals have seen a 1500 per cent rise in hotel bookings in comparison with last year’s figures.

Statistics from the hotel booking specialist show that 2013 European festival-goers are set to shun on-site camping facilities in favour of the comfort of nearby hotel rooms, and are already booking up rooms for a short break ahead of major events such as Primavera in Portugal, Optimus Alive! in Lisbon and the INMusic festival in Croatia.

LateRooms.com reveals the rises as more and more headline acts are announced for the European festivals, and customers reserve rooms to secure a place to stay that’s close to the action.

Previously lesser known locations such as Zagreb in Croatia are seeing huge benefits from the influx of British music fans, as they flock to the INMusic festival held there every year in June. 1500 per cent more hotel rooms in Zagreb have already been snapped up this year on LateRooms.com compared to this time last year.

Hotels in Novi Sad near Exit Festival in Serbia have also seen a substantial 54 per cent increase on last year’s bookings, as music lovers reserve rooms to relax in after seeing Bloc Party and Snoop Dogg (aka Snoop Lion) at the event in July.

In Portugal, the popularity of Optimus Alive!, in Lisbon has caused a big surge for the city’s hotels, with bookings on LateRooms.com in Lisbon for July rising by 325 per cent in the last two years.

Another Portuguese event, Primavera in Porto, will see Britpop legends Blur headline this year in June, and hotels in the Portuguese city experienced a 116 per cent increase in bookings from around the time of the festival last year, and are expecting another big leap for 2013 too.

Pet Shop Boys will delight Sonar festival goers this summer, and a hotel stay in nearby Barcelona is proving popular, with 11 per cent more rooms booked already this year around the time of the music event.

“2013 is going to be extremely profitable for hotels near European festival sites, and we have already seen bookings growing at faster rates year on year as the popularity of these festivals increase,” commented Lynda Matthews Offline Marketing Manager at LateRooms.com.

“More and more of our British customers want to combine the music event with a short break to Europe and we are pleased that our vast array of European hotels can provide a room for their every need, be it to get clean, treat themselves to a gourmet meal, or just rest their head on the pillow after a day of taking in the music!”

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