VisitBritain to launch Memories are GREAT ad

Tuesday, 11 September 2012 10:22 AM

VisitBritain aims to capitalise on the London 2012 publicity

VisitBritain aims to capitalise on the London 2012 publicity

VisitBritian have launched a new marketing campaign to capitalise on the popularity and success of the London 2012 Games. 

'You’re Invited’ invites travellers to come and make their own memories in Great Britain; playing off on the idea that the Olympic and Paralympic Games captivated the world and created lasting memories.

The campaign, which is part of the overall Britain is GREAT campaign, also hopes to draw attention to the countries status for world-class sports, music and entertainment. 

A television advert will provide the main bulk of the message, featuring images of the Olympic Stadium in Stratford East London. 

Laurence Bresh, Director of Marketing at VisitBritain, said: “The main event may be over, but the hard work begins now."

“Britain’s image and reputation around the world is riding high, this next stage of our GREAT campaign aims to convert worldwide interest into increased bookings. We’ve captured the world’s imagination on TV screens over the last few weeks, and now is the time to inspire them to come to Britain."

Long before the lighting of the Olympic flame, VisitBritain launched a four-year £125m marketing campaign which aimed to influence an extra 4.6 million people to choose Britain for their next holiday.

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