Thursday, 30 August 2012 7:46 AM
London hoteliers are set to re-create some of the success of the London 2012 Olympic Games during the first ever sell-out Paralympic Games this September.
According to new research by TravelClick, hotel occupancy is currently up 8.2 per cent based on current reservations.
Last nights the opening ceremony currently has the highest committed occupancy figures compared to other dates in the Paralympic period – up 13.9 per cent compared to last year.
Jan Tissera, international president of TravelClick, commented: “Group bookings really drove the results for hoteliers during the Olympics, showing a revenue increase of 398.4% in comparison to the same time period in 2011.
"While the variance in room nights during the Olympic Games was not significantly high compared to last year – demand in the London market is normally high during the August time period – the real difference made was in the ADR and revenue and hoteliers should focus on how to optimise their rate strategies for greater revenue while still maintaining high occupancy rates.”
During the Olympic period hotels in London saw a revenue increase of 62.7 per cent in comparison to the same period last year, with rooms rates up an average of more than £60 compared with 2011.
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