Young Brits ‘get onboard’ with cruise idea

Over recent years, cruise holidays have been largely associated with the senior generations, but recent research suggests that almost half of young Brits would now consider swapping the beach for the ocean waves.  

This summer, research from Mintel revealed that 40 per cent of young people (aged between 15 and 24) would consider taking a cruise in the future.

As it stands, only 4 per cent of the people quizzed in that age bracket had been on a cruise, compared to 32 per cent of their older counterparts (aged 65-74).

Mintel also revealed that despite the turbulent economic landscape, the luxury cruise market saw an 8 per cent year-on-year growth during 2011, and 40 per cent between 2006 and 2011.

With the majority of modern cruise ships now boasting a whole host of amenities, as well as being equipped with the latest technology to keep passengers entertained while onboard, Scott Anderson, general manager of The Luxury Cruise Company said that: “cruises are great holidays for young people, and also for families travelling together with mixed ages in their groups.”

Mr Anderson added: “Many of today's new, modern ships cater very well for young people, with youth clubs and activities arranged for teens, and supervised groups for those even younger. Gaming fans are also well accommodated, with cutting edge technology available.

“Many cruise lines are now also offering more active shore tours as well, such as zip-lining through the rainforest, kayaking, 4x4 desert adventures, helicopter trips and more”.

The survey results were based on the answers of 2,000 people.

Follow us @travelbite