Brits don't want to 'escape' the Olympics, ABTA finds
Wednesday, 25 July 2012 9:50 AM
18-24 year olds are also the most likely to be most looking forward to attending an event
Despite nine million people planning to travel during the London 2012 Olympic Games, Brits don't want to 'escape' the Games this summer.
A new survey by ABTA has revealed that only one in ten holidaymakers are travelling to deliberately avoid the Games. The majority - 59 per cent - are simply travelling because they always travel at this time of year.
The Olympics fall during the summer school holidays, which is typically one of the most popular times for people to go away. Last weekend, which was the start of the holidays, according to ABTA an estimated two million headed overseas with Spain, Turkey and Greece leading the way as the most popular destinations.
Overall, the public are excited for the games - 59 per cent said they were looking forward to the Games and 40 per cent are even planning to watch some of the events.
Victoria Bacon, Head of Communications, ABTA said: “Our research clearly shows that most of us in the UK are really looking forward to the Olympics, whether we’ll be attending events, watching on TV or just soaking up the feel good atmosphere throughout the country.
"A lot of Britons are also taking a holiday whether that’s because they want some peace and quiet, some guaranteed sunshine or a well-earned break.”
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