Wednesday, 18 July 2012 1:16 PM
Although there were fears that London would suffer a post-games slump after the 2012 Olympics, new data suggests that the city is still in high demand over the summer.
Data compiled by TravelClick shows that almost a third of London’s hotel rooms are already sold for the August Bank Holiday weekend.
The strong figures are actually better than last years - an improvment of 24.2 per cent - despite prices over the four days being 25.2 percent higher, at an average daily rate of £128.59, compared with the same period in 2011.
So, despite the post-games climate, London still looks set to be bursting over the bank holiday weekend - with Saturday, August 25th expected to be the busiest day for visitors.
Jan Tissera, international president of TravelClick, commented: "Our research after the Vancouver Winter Olympics in 2010 showed critical insight into the demand trends for hotels when they over-price rooms for special events, since it has the tendency to result in an immediate drop-off in business after the spike associated with the Olympic Games.
"So far it appears London hoteliers are not falling into that trap. The capital has solid interest throughout the Bank Holiday Weekend, and although prices are up in comparison to last year, the rises are being kept in line with the demand. We hope this trend continues into the autumn when business traveller demand begins to rise in comparison leisure customers.”
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