Jet2: British love affair with Spain to continue in 2012
Friday, 6 January 2012 9:41 AM
Holidays in Spain are set to remain popular this year
British travellers' love affair with Spain will be as passionate as ever in 2012, according to Jet2.com and package trip provider Jet2holidays.
In a report predicting key trends for the coming year based on surveys and customer data, the company revealed that 30 per cent of sun seekers are planning to visit the Iberian peninsula for their main holiday.
Alicante, Ibiza, Majorca and Malaga will continue to welcome high numbers of British visitors, according to the research, while Dalaman in Turkey and the Greek island of Crete are also attracting interest.
Jet2's study indicated that persistent doom and gloom about the economy and the eurozone crisis have not dampened demand for holidays, with more than a quarter (28 per cent) of survey respondents saying a break is "vital" to their health and wellbeing.
All-inclusive trips are set to prove popular among consumers trying to stick to a budget, with Jet2holidays reporting that 60 per cent of all family bookings for the coming year are for packages of this kind.
Some 70 per cent of couples visiting beach destinations and taking city breaks in 2012 want to experience local culture and customs, according to the research, while nearly two-thirds (64 per cent) of people would rather escape on a beach getaway than enjoy a summer of sport with the Olympics and Euro 2012 football tournament.
Steve Heapy, managing director of Jet2holidays and chief commercial officer of Jet2.com, said: "The travel landscape is changing, with socio-economic factors meaning travellers want something different from their holidays."
Follow us @travelbite
