Brits look to European destinations for summer holidays

British holidaymakers are increasingly looking closer to home for their summer vacations, it has been revealed.

According to recent figures from online travel agent ebookers.com, Brits are focussing on European destinations in their searches for breaks abroad.

Data from the firm showed that Spain and its islands are proving most fashionable, with half of the top ten destinations being found on the Spanish mainland, the Balearics or the Canaries.

It represents a marked increase in tourism for the country, with searches to Malaga up 854 per cent, while Alicante is 204 per cent more popular.

Other destinations in the top ten include Dubai, Malta and the Algarve in Portugal.

Those looking further afield tend to be opting for the family favourite of Florida, with searches to Orlando up 52 per cent and Miami increasing by 45 per cent.

Ebookers.com head of marketing Mario Bounas said: "It's great to see such a diversity of destinations making the top ten summer hot spots."

He added that there are still some great deals available for both long and short-haul destinations, so it is not too late for families looking to book a holiday over the summer.

Florida is home to a number of attractions that will please both adults and children, with Walt Disneyworld, Universal Studios and Busch Gardens just some of the great entertainment venues available.

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