Tuesday, 15 March 2011 12:00 AM
EasyJet claims to have signalled the end of the traditional one- or two-week getaway with the launch of its easyJet Holidays brand.
The venture is a collaboration between the airline and online travel company the Lowcosttravelgroup.
According to easyJet, the new brand differs from other industry providers in that it combines fully protected holiday packages with the choice and flexibility offered by the air carrier's network of flight routes.
Carolyn McCall, the airline's chief executive officer, said an overhaul of the holiday market has been "a long time coming".
"Consumers want more value for their money and more freedom when arranging their holidays," she added.
"We are confident that the combination of flexibility, exceptional value and choice, together with a state-of-the-art website and call centre, will ensure easyJet Holidays becomes a leading brand in the holiday market within three years."
EasyJet flies from 18 UK airports to 30 different countries across Europe and north Africa, while the Lowcosttravelgroup offers a choice of 10,000 hotels ranging from three-star budget options to five-star resorts.
The companies' joint venture will offer a choice of holiday packages in popular destinations such as the Algarve, Spain and the Greek islands, as well as major cities and cultural hotspots.
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