Monday, 24 August 2009 12:00 AM
Passengers flying with long-haul airline Virgin Atlantic now have the option to purchase Eurostar tickets for onward high-speed journeys between London, Paris and Brussels.
Virgin Atlantic is the first airline in the world to implement an e-ticketing agreement with Eurostar, enabling passengers to travel seamlessly between London and Paris or Brussels.
Virgin Atlantic passengers can simply make a booking on Eurostar at the same time as they book their air ticket via the Virgin Atlantic contact center, which has access to live availability on each high speed train, or through their local travel agent.
Alan Lias, head of loyalty at Virgin Atlantic, said: "This new agreement gives Virgin Atlantic passengers even more flexibility.
"They can quickly and effortlessly book Eurostar tickets when booking a flight, and experience the delights of Eurostar's key destinations - London, Lille, Paris and Brussels."
Eurostar is the only rail operator in the world to be registered on GDS in its own right.
Following the move to paperless ticketing Eurostar has pioneered this IET solution to enable travel agents, and passengers, to book Virgin Atlantic and Eurostar tickets in one transaction.
Emma Harris, director of sales and marketing, Eurostar, said: "We're delighted that travellers on all Virgin Atlantic routes will be the first to benefit from the convenience of this new arrangement.
"Many of our customers making corporate bookings can now take full advantage of these through fares, opening up a host of new travel opportunities.
"The vast majority of people traveling between London and Paris and Brussels use Eurostar and it's fantastic news that our overseas travellers will now have greater access to the ease and comfort of high speed rail journeys."