Wednesday, 26 August 2009 12:00 AM
Leading luxury hotel provider and travel writing site TravelIntelligence.com is today launching a new travel blog. The TI Blog, which was built using the Wordpress publishing platform, coincides with a general broadening of the company's editorial and marketing activities.
As a major plank in the Travel Intelligence social media drive, the new blog gives an immediate voice to their in-house editorial team, allowing them to interact both with customers and a range of well-known guest travel writers who will be featuring. The blog comes alongside the recent launch of Twitter, Facebook and Flickr campaigns in a move to make the most of 3rd party distribution channels to leverage the significant amounts of unique content that Travel Intelligence have generated in their ten years working in the lifestyle travel industry.
The company's Editorial Director, Ben Cooper, said of the move: "Although Travel Intelligence has always been known as a source of some of the best travel writing around, it's a slightly different direction for us to be moving into. Between our in-house editorial team and our network of travel writers, though, we really feel like we've got plenty to offer in this area."
He went on: "It will obviously be fairly light and informal in tone, but we're looking to cover everything from travel tips and little things we like, generally, to industry developments and company news. Naturally we'll be getting our travel writers to contribute as much as possible; we'll even be bringing our hotels on board to add something extra."
Asked why Travel Intelligence had decided to make the move into blogging, he commented: "It'll give us more of a voice, and a level of editorial immediacy and flexibility that we just didn't have before. It's also part of a broader social media push, to stand alongside - and, to a large extent, complement - the work we're doing with Twitter and Facebook. The blogosphere is an integral sounding board for the travel community and having a well-regarded, authoritative blog, and engaging with the blogosphere, is essential for any website - especially in travel."