Brits want adventure from holidays

Brits are looking for action, adventure and relaxation from their holiday, according to a new survey.

It seems that a fortnight sitting by a swimming pool is no longer enough for most Brits, who are moving away from the traditional 'beach, bar then bed' break.

Research by cruise line Royal Caribbean reveals that most people now want a combination of action and relaxation.

Forty-six per cent of Brits are SAFS – sun, adventure, fun and stimulation – when it comes to choosing a holiday, expecting it to be adventurous, rich in culture, relaxing, exhilarating and entertaining.

Nearly a third of holidaying Brits are traditional R'n'RS – rest and relaxation essential – looking for good food, great company and a chilled time.

Fifteen per cent of Brits are looking to immerse themselves in foreign cultures and can be classified as CASERS – culture-hungry and seeking experiences.

Only three per cent of Brits are DONS – do nothing – who just want sun and sleep while on holiday.

Royal Caribbean's Jo Rzymowska said: "The survey shows that today's travellers are becoming more demanding expecting a variety of experiences during a holiday, as well as the opportunity to recharge their batteries."

Price is the main factor that affects people's holiday decisions, the survey shows.

Surprisingly, 26 per cent of people say facilities and features are the most important factor when choosing a holiday, making it more important than the weather, which is cited by just 11 per cent of people.

Holidaymakers also acknowledged the change in their holiday habits, with 20 per cent opting for a better mix of activity and relaxation than five years ago, and 14 per cent becoming more adventurous.

The research was conducted to coincide with the launch of Royal Caribbean's Freedom of the Seas - the world's largest cruise ship – which numbers an on-board surf park, a rock-climbing wall and an ice-rink among its facilities. XXX